HURLEY
This work spans concept development, CMF direction, product graphics, retail packaging, and merchandising systems for mass retail environments. The collection balances brand identity, manufacturability, cost targets, and shelf presence while supporting a wide range of age groups and outdoor activities.
Projects include hydration systems, swim and snorkel gear, beginner snow products, outdoor recreation games, coolers, cycling accessories, and seasonal retail programs developed for large scale retail distribution.
WATER RECREATION & SWIM GEAR
WINTER RECREATION
BAGS & COOLERS
OUTDOOR RECREATION & YARD GAMES