Hongrui Liu Industrial Designer


PROJECT

FIXAGON
LAZY CREATIVE
SNAIL
HELLO KITTY
IKBC
CO STAND
PAPER MAGIC
FABPET
INFO STATION
W-ROLL
HANDMADE

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Versual Merchandising

 A collection of retail display systems including endcaps and pallet displays designed for high-traffic retail environments.

These projects explore how structure, graphics, and product arrangement work together to create strong visual presence at the point of sale. The goal is to balance brand expression with manufacturability, retail logistics, and quick in-store installation while maximizing product visibility and sales impact.

Power Panel Concept


Audio Collection

Sports Display

Holiday Pallet

Half-Pallet Design
This project was completed as part of my role at Southern Telecom.
All trademarks and brands belong to their respective owners.
Some details have been simplified or omitted for confidentiality.
©FLORA STUDIO
HONGRUI LIU
PORTFOLIO 2026